ShoCash Entertainment

"Afro knowledge...from Naija to London "

ChiiDo is a fresh new Afro-hip-hop MC, a great lyricist with star quality.

The 18 track album is simply a mix of Nigerian 'Pidgin English' over modern creative music, with a touch of African beats. Several UK TV and radio shows have already noticed his talent for catchy songs and producing potential chart topping tunes.

Since dawn of the new millennium ChiiDo has been busy crafting his own style of musical expression. Encompassing elements of both hip hop and afrobeat, 'hiplife' is an exciting new genre and one with which ChiiDo (real name Chinedum Nnochiri) is poised to make a splash. Hailing from Lagos, Nigeria. ChiiDo's musical ambitions first began to take shape at an early age. Around the house, ChiiDo's father would spin vinyls of Nigerian legend Fela Kuti. Moments like these would serve to shape ChiiDo's vision of one day making great music himself. After some initial recordings with like-minded people, ChiiDo decided to embark on a stylistic change, one that would lead him to his current incarnation.
His music is at once both humorous and pensive which is reflective of his nature. He speaks on issues ranging from the trials of relationships to the problems that exist in his surroundings all through his native language, Pigin English. ChiiDo seeks to elevate his status at the same time contribute in bringing 'hip-life' to the forefront.